Sitelinks That Actually Get Clicked: Patterns From Real SERPs
The mechanism behind which sitelinks earn clicks, the exact conditions where they pay, and when adding more hurts you.
Read the post →The QueryCut blog
Practical posts for people who manage Google Ads accounts. New one most days, usually answering something a paid search manager actually typed into Google.
How to Write Responsive Search Ad Headlines From Your Search Terms
Mine the exact phrases real customers typed, promote the ones that convert, and feed them into your RSA so Quality Score and relevance both climb.
Read the post →Shopping Campaign Priority Settings: Does the Old Trick Still Work?
The priority tiering trick still functions mechanically, but Smart Bidding has made it the wrong default for most accounts.
Read the post →Performance Max Search Terms: What You Can See and Control
Pmax hides the raw query report, but you still have real levers. Here is exactly what is exposed, what is not, and how to steer spend anyway.
Read the post →Budget Pacing in Google Ads: Catch an Overspend Before Month End
How to read your run rate mid-month, tell a real spending problem from normal daily swings, and fix it before the budget is gone.
Read the post →Target CPA vs Maximize Conversions: Which to Run and When to Switch
They are the same bidder with one extra constraint. Once you see that, the switch rule becomes obvious.
Read the post →Broad Match in 2026: When It Pays and When It Drains Budget
Broad match is a signal amplifier, not a keyword. It only pays when your conversion signal and negative list can steer it.
Read the post →Shared Negative Lists vs Campaign-Level Negatives: When to Use Each
A practical decision rule for where to put a negative keyword, plus the match-type mechanics that make it stick.
Read the post →Negative Keyword Match Types in Google Ads: Which to Use and Why
How broad, phrase, and exact negatives actually block traffic, and the decision rule for picking one without accidentally muting good queries.
Read the post →Free Negative Keyword Tools: What Actually Works and How to Use One
The honest guide to free negative keyword tools, what they can and cannot do, and the match types that make them safe to apply.
Read the post →Reading a Google Ads Search Terms Report Without Missing Waste
The one tactic that catches most wasted spend: sort by cost, then read the report in two passes instead of one.
Read the post →Negative Keyword Generators: What They Actually Do and When to Trust One
How negative keyword generators build lists, where they fail, and the decision rules for approving what they hand you.
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