Free Negative Keyword Tools: What They Actually Do and When to Skip Them
A practitioner's guide to free negative keyword generators, what they get right, where they fail, and the match-type rules that keep them safe.
Read the post →The QueryCut blog
Practical posts for people who manage Google Ads accounts. New one most days, usually answering something a paid search manager actually typed into Google.
Free Negative Keyword Tools: What Actually Works and How to Use One
The honest guide to free negative keyword tools, what they can and cannot do, and the match types that make them safe to apply.
Read the post →Exact Match Negative Keywords: When They Pay and When They Backfire
The one negative match type that blocks a single precise query, why it behaves that way, and the exact spots where it quietly costs you traffic.
Read the post →The Best Match Type for Negative Keywords (And When to Break the Rule)
Default to phrase match negatives for safety, use exact for surgical exclusions, and reserve broad for whole themes you never want to touch.
Read the post →Reading a Google Ads Search Terms Report Without Missing Waste
The one tactic that catches most wasted spend: sort by cost, then read the report in two passes instead of one.
Read the post →Negative Keyword Generators: What They Actually Do and When to Trust One
How negative keyword generators build lists, where they fail, and the decision rules for approving what they hand you.
Read the post →Negative Keyword List Generators: When They Help and When They Wreck Your Account
How prebuilt negative lists actually work, the two cases where they earn their keep, and the case where they quietly kill your best terms.
Read the post →Negative Keyword Generators: What They Actually Do and How to Use One Safely
A working reference for turning wasted search terms into negatives without starving Smart Bidding of the data it needs.
Read the post →